[Redbull + Splendour]
YEAR
CLIENT
PARTNER
2024
RED BULL
Splendour in the Grass
PROJECT
Embracing the future, we proudly platformed six exceptional artists who had the incredible opportunity to share the stage with some of Australia's hottest acts: Genesis Owusu, Mallrat, and Young Franco. The Smirnoff Future Fresh platform celebrates the fusion of sound and culture, championing the rise of Australia's musical trailblazers.
A series of electrifying Smirnoff Future Fresh headline shows took place between April and August 2024. These not-to-be-missed, sold out shows served as the launching pad for the next wave of Australian music talent.
PARTNERSHIP STRATEGY
BRAND STRATEGY
EXPERIENTIAL SERVICES
CAMPAIGN STRATEGY
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Every event globally worked with the design system to comission artwork in styles that are relevant to that specific community. Every event globally worked with the design system to comission artwork in styles that are relevant to that specific community.
YEAR
CLIENT
PARTNER
2024
RED BULL
SPLENDOUR IN THE GRASS
CREATIVE DIRECTOR
PARTNERSHIPS
PRODUCER
ART DIRECTOR
DALE ROBINSON
AIMEE STEWART
LEIGHROY MERRICK
STU FREEMON
PROJECTS
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Connecting brands and fan experiences through the power of live music.
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We respectfully acknowledge First Nations Peoples as the Traditional Custodians of the lands on which we work and deliver our events. We acknowledge their ongoing cultural and spiritual connections to the lands, waters, seas, skies, and communities. We pay respects to their Elders past and present and extend that respect to all First Nations Peoples.
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