Kicks Club was developed in partnership with Platypus as an exclusive live music event series for members of the Kicks Club loyalty program. The series featured three artists - Tobiahs for New Balance, Rum Jungle for Adidas and Ayesha Madon for Nike - each performing at a unique, invite-only event in an eastern Australian city. Each artist shoot was styled to authentically represent Platypus’ key retail partners, blending music, fashion and brand culture.

This marks the first series in an ongoing lineup of exclusive live events, artist collaborations and digital activations created specifically for Kicks Club members.