Back for its second year, Kicks Club returned bigger than ever with a new series of exclusive live events featuring RONA for ASICS, Kita Alexander for adidas and Old Mervs for Vans, delivered in partnership with Platypus and Connect by Live Nation.

Created as a music-first loyalty platform, Kicks Club gives Platypus members access to free shows and experiences while connecting the brand directly with Gen Z and young millennial audiences. The award-winning program has driven over one million new members, delivered six bespoke brand campaigns and activations at Spilt Milk and Rhythm & Vines, cementing Platypus as a leader in the music-retail space.