YEAR

CLIENT

PARTNER

2024

Jack Daniel's

G Flip

PROJECT

Jack Daniel’s x G Flip: Support Tee

Solidifying Jack Daniels’ music heritage by redesigning an iconic label and helping gig workers in need. 

Building on the success of the Make It Count campaign into 2024. Jack Daniel’s and Connect by Live Nation teamed up to launch Jack Daniel’s global ‘Support Tee’ in Australia. The evolution of this campaign engaged G Flip, a now-iconic music artist, to collaborate on redesigning the iconic Jack Daniel’s label.

[]

READ MORE

Jack Daniel’s x G Flip: Support Tee

Solidifying Jack Daniels’ music heritage by redesigning an iconic label and helping gig workers in need. 

Building on the success of the Make It Count campaign into 2024. Jack Daniel’s and Connect by Live Nation teamed up to launch Jack Daniel’s global ‘Support Tee’ in Australia. The evolution of this campaign engaged G Flip, a now-iconic music artist, to collaborate on redesigning the iconic Jack Daniel’s label.

[]

READ MORE

Jack Daniel’s x G Flip: Support Tee

Solidifying Jack Daniels’ music heritage by redesigning an iconic label and helping gig workers in need. 

Building on the success of the Make It Count campaign into 2024. Jack Daniel’s and Connect by Live Nation teamed up to launch Jack Daniel’s global ‘Support Tee’ in Australia. The evolution of this campaign engaged G Flip, a now-iconic music artist, to collaborate on redesigning the iconic Jack Daniel’s label.

[]

READ MORE

Jack Daniel’s x G Flip: Support Tee

Solidifying Jack Daniels’ music heritage by redesigning an iconic label and helping gig workers in need. 

Building on the success of the Make It Count campaign into 2024. Jack Daniel’s and Connect by Live Nation teamed up to launch Jack Daniel’s global ‘Support Tee’ in Australia. The evolution of this campaign engaged G Flip, a now-iconic music artist, to collaborate on redesigning the iconic Jack Daniel’s label.

[]

READ MORE

CLIENT SERVICES

STRATEGY

EXPERIENCES

CREATIVE

TALENT PARTNERSHIP

Jack Daniel's + G Flip - Artist Interview

An Iconic Label + Music Heritage

Exclusive Artist Content

Caption Here

YEAR

CLIENT

PARTNER

2024

Jack Daniel's

G Flip

CREATIVE DIRECTOR
PARTNERSHIPS
CREATIVE PRODUCER
ART DIRECTOR
CREATIVE DIRECTOR
PARTNERSHIPS
CREATIVE PRODUCER
ART DIRECTOR
CREATIVE DIRECTOR
PARTNERSHIPS
CREATIVE PRODUCER
ART DIRECTOR
DALE ROBINSON
AIMEE STEWART
DAINI STEPHENSON
STU FREEMAN
DALE ROBINSON
AIMEE STEWART
DAINI STEPHENSON
STU FREEMAN
DALE ROBINSON
AIMEE STEWART
DAINI STEPHENSON
STU FREEMAN

Connecting brands and fan experiences through the power of live music.

We respectfully acknowledge First Nations Peoples as the Traditional Custodians of the lands on which we work and deliver our events. We acknowledge their ongoing cultural and spiritual connections to the lands, waters, seas, skies, and communities. We pay respects to their Elders past and present and extend that respect to all First Nations Peoples.

© 2024 Live Nation Australasia Pty Ltd. Live Nation ® is a registered trademark of Live Nation Entertainment.

Connecting brands and fan experiences through the power of live music.

We respectfully acknowledge First Nations Peoples as the Traditional Custodians of the lands on which we work and deliver our events. We acknowledge their ongoing cultural and spiritual connections to the lands, waters, seas, skies, and communities. We pay respects to their Elders past and present and extend that respect to all First Nations Peoples.

© 2024 Live Nation Australasia Pty Ltd. Live Nation ® is a registered trademark of Live Nation Entertainment.

Connecting brands and fan experiences through the power of live music.

We respectfully acknowledge First Nations Peoples as the Traditional Custodians of the lands on which we work and deliver our events. We acknowledge their ongoing cultural and spiritual connections to the lands, waters, seas, skies, and communities. We pay respects to their Elders past and present and extend that respect to all First Nations Peoples.

© 2024 Live Nation Australasia Pty Ltd. Live Nation ® is a registered trademark of Live Nation Entertainment.

Connecting brands and fan experiences through the power of live music.

We respectfully acknowledge First Nations Peoples as the Traditional Custodians of the lands on which we work and deliver our events. We acknowledge their ongoing cultural and spiritual connections to the lands, waters, seas, skies, and communities. We pay respects to their Elders past and present and extend that respect to all First Nations Peoples.

© 2024 Live Nation Australasia Pty Ltd. Live Nation ® is a registered trademark of Live Nation Entertainment.