Working with Nissan and the Red Hot Summer Tour team, we developed a concept hero-ing the all-new Nissan Navara as the ultimate tool to build the Red Hot Summer Tour festivals. Powering the transport, staging, and delivery of the festival experience, the Navara was at the heart of key behind-the-scenes moment, showing its capability in real-world action and sparking intrigue ahead of launch. The idea is to create positive connections between Nissan and music and the Aussie summer lifestyle, building confidence and familiarity with the Navara in a real world context.