PROJECT
We developed Red Bull Capsule as a new property to activate at Spilt Milk in Ballarat & Gold Coast. The name captures the essence of limited edition drops, intimate cultural moments, and Red Bull’s ability to condense these moments into energetic events.
Capsule speaks to fashion (capsule collections), space (compact footprint), and music (curated sets), making it instantly credible for retail while leaving room for global scale.
In close proximity to a full service bar, Red Bull presents a compact space that catches people off guard, a DJ playing inside what looks like a streetwear store, with people crowded around the edges. It’s a visual cue that something’s happening. No signage. No set times. Just music, energy, and curiosity.
[•]
READ MORE
We developed Red Bull Capsule as a new property to activate at Spilt Milk in Ballarat & Gold Coast. The name captures the essence of limited edition drops, intimate cultural moments, and Red Bull’s ability to condense these moments into energetic events.
Capsule speaks to fashion (capsule collections), space (compact footprint), and music (curated sets), making it instantly credible for retail while leaving room for global scale.
In close proximity to a full service bar, Red Bull presents a compact space that catches people off guard, a DJ playing inside what looks like a streetwear store, with people crowded around the edges. It’s a visual cue that something’s happening. No signage. No set times. Just music, energy, and curiosity.
[•]
READ MORE
We developed Red Bull Capsule as a new property to activate at Spilt Milk in Ballarat & Gold Coast. The name captures the essence of limited edition drops, intimate cultural moments, and Red Bull’s ability to condense these moments into energetic events.
Capsule speaks to fashion (capsule collections), space (compact footprint), and music (curated sets), making it instantly credible for retail while leaving room for global scale.
In close proximity to a full service bar, Red Bull presents a compact space that catches people off guard, a DJ playing inside what looks like a streetwear store, with people crowded around the edges. It’s a visual cue that something’s happening. No signage. No set times. Just music, energy, and curiosity.
[•]
READ MORE
We developed Red Bull Capsule as a new property to activate at Spilt Milk in Ballarat & Gold Coast. The name captures the essence of limited edition drops, intimate cultural moments, and Red Bull’s ability to condense these moments into energetic events.
Capsule speaks to fashion (capsule collections), space (compact footprint), and music (curated sets), making it instantly credible for retail while leaving room for global scale.
In close proximity to a full service bar, Red Bull presents a compact space that catches people off guard, a DJ playing inside what looks like a streetwear store, with people crowded around the edges. It’s a visual cue that something’s happening. No signage. No set times. Just music, energy, and curiosity.
[•]
READ MORE
STRATEGY
EXPERIENCES
CREATIVE
TALENT PARTNERSHIP
