Smirnoff Future Fresh 

Leveraging Smirnoff’s cultural credentials to help six exceptional artists hit the next stage of their career. 

Embracing the future, we proudly platformed six exceptional artists who had the incredible opportunity to share the stage with some of Australia's hottest acts: Genesis Owusu, Mallrat, and Young Franco. The Smirnoff Future Fresh platform celebrates the fusion of sound and culture, championing the rise of Australia's musical trailblazers.