PROJECT
Last week we launched Salomon's first local INVENTED / ReINVENTED campaign with Australian indie rock duo Royel Otis, celebrating the brand’s heritage and its evolution into a global fashion staple for creatives.
The strategy: To profile the INVENTION and ReINVENTION of Australian artists and their love of the outdoors by providing footwear that matches their lifestyle and comes to life on-stage. Royel Otis’s genre-blurring sound and artistic evolution reflect the spirit of reinvention at Salomon.
A powerful campaign that captures the essence of Salomon today: creatively driven, culturally connected, and always in motion.
[•]
READ MORE
Last week we launched Salomon's first local INVENTED / ReINVENTED campaign with Australian indie rock duo Royel Otis, celebrating the brand’s heritage and its evolution into a global fashion staple for creatives.
The strategy: To profile the INVENTION and ReINVENTION of Australian artists and their love of the outdoors by providing footwear that matches their lifestyle and comes to life on-stage. Royel Otis’s genre-blurring sound and artistic evolution reflect the spirit of reinvention at Salomon.
A powerful campaign that captures the essence of Salomon today: creatively driven, culturally connected, and always in motion.
[•]
READ MORE
Last week we launched Salomon's first local INVENTED / ReINVENTED campaign with Australian indie rock duo Royel Otis, celebrating the brand’s heritage and its evolution into a global fashion staple for creatives.
The strategy: To profile the INVENTION and ReINVENTION of Australian artists and their love of the outdoors by providing footwear that matches their lifestyle and comes to life on-stage. Royel Otis’s genre-blurring sound and artistic evolution reflect the spirit of reinvention at Salomon.
A powerful campaign that captures the essence of Salomon today: creatively driven, culturally connected, and always in motion.
[•]
READ MORE
Last week we launched Salomon's first local INVENTED / ReINVENTED campaign with Australian indie rock duo Royel Otis, celebrating the brand’s heritage and its evolution into a global fashion staple for creatives.
The strategy: To profile the INVENTION and ReINVENTION of Australian artists and their love of the outdoors by providing footwear that matches their lifestyle and comes to life on-stage. Royel Otis’s genre-blurring sound and artistic evolution reflect the spirit of reinvention at Salomon.
A powerful campaign that captures the essence of Salomon today: creatively driven, culturally connected, and always in motion.
[•]
READ MORE
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